VIV Asia 2011: Strong rise in exhibitors

07-12-2010 | |

The tenth edition of the international trade show VIV Asia will be much larger than its previous edition. The next edition of the international show for pigs, poultry, cattle, aquaculture and feed, will be held 9-11 March 2011 in Bangkok, Thailand.

Figures and projections were made public at an international press conference in Bangkok. Ruwan Berculo, project manager for VIV said that a third hall at the Bangkok International Trade and Exhibition Center (BITEC) will have to be added to accommodate the 650 suppliers that will come to exhibit their products, which is 100 more than at the previous edition.
Berculo said that total show flooring will exceed 15,000 m2, hosting companies from more than 45 countries. The 2009 edition counted 12,500 m2 of floor space.
High expectations
Berculo said that the strong increase in attendance shows the high expectations. He also said that many companies chose to exhibit in Bangkok after VIV Europe, held earlier this year in Utrecht, the Netherlands, had been somewhat disappointing due to a volcano outbreak in Iceland, effectively blocking air traffic for some crucial days prior to the show.
He mentioned some other novelties around the show, like:
  • the co-location with the show Aquatic Asia;
  • a Feedtech/Croptech Asia forum;
  • a ChinaVision, focusing on business with China;
  • future projections in Focus 2021, together with Rabobank – focusing on business in ten years from 2011;
  • a New in Town pavilion, showing all newcomers at the show;
  • and a food and feed safety technology focus in LAB@VIV Asia.


The 2009 edition of VIV Asia attracted visitors from 91 countries. Ladda Mongkolchaivivat, general manager of NCC Exhibition Organizer, said the next issue of VIV Asia hopes to attract 22,000 visitors from 95 countries.
Other speakers included Supawan Teerarat, exhibition director at the Thailand Convention & Exhibition Bureau, speaking about why Thailand is a good country for business opportunities; and Dr Pennapa Matayampong from the Thai Department of Livestock Development, summarising Thailand’s efforts to produce environmentally friendly, while focusing on animal welfare and sustainability.


  • PHOTO: Bangkok International Trade and Exhibition Center (BITEC)
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