Global consumer research compay, Mintel believes that the packaging of a product is just as important as what is inside. So, the company’s research division, Mintel Research Consultancy, has launched The Packaging Appreciation Club (PAC), for companies interested in packaging innovation.
Every quarter, Mintel’s experts will send club members a selection of 10 new products from around the world, each with a pack design that really stands out from the crowd. Members will also receive a presentation explaining exactly why these products were chosen and how the ideas can be adapted to work successfully in different categories and markets.
“We are very excited about the launch of The Packaging Appreciation Club. We set the club up in response to our clients asking for examples of innovative packaging that use new formats, designs or materials and with membership to the Club they will get just that,” comments Helen Osman, Head of MINTEL Research Consultancy.
Each product is selected from the Mintel Global New Products Database (GNPD), which monitors worldwide product innovation in consumer packaged goods markets. With over 650 new products added to the Mintel GNPD every day, Mintel’s experts are placed to pick out those products that really are breaking the mould when it comes to packaging.
Mintel has associates in over 130 countries who source products with innovative packaging from all four corners of the globe for the PAC members.