Home
News
Betagro initiates new joint-venture in Japan
As a follow-up to Betagro's first Japanese
joint-venture with Ootoya in 2005, Betagro, one of Thailand's largest food
processors and exporters, has formed a new venture with Japan's Exa Global Foods
Corporation to introduce an authentic ramen chain to tap the growing popularity
in Thailand for Japanese food.
Somchai Cherdchaithumrong, Betagro's director of restaurant business, says
this is in line with the company's policy to expand into the areas that support
its core business; “producing and selling chicken and pork.â€
Forming
joint ventures, as Betagro has done with Ootoya and now Exa, he says, “means
that we can receive support from our partners, such as know-how, quality
control, and even soup and meat that enable us to offer an original
taste.â€
With the support from their new Japanese partner, Exa, Betagro
has set up a factory to produce noodles and gyoza, a Japanese dumpling, to
supply the chain. Gradually increasing the number of Exa ramen outlets, Somchai
says he expects it would take three years to establish the business, while
gradually increasing the number of outlets to 20. “Then we will consider
expanding the business to a franchise format!â€
Click here for
the free Pig Progress newsletter
Editor PigProgress
To comment, register here
Or register to be able to comment.