Mintel launches The Packaging Appreciation Club
Global consumer research compay, Mintel believes that
the packaging of a product is just as important as what is inside. So, the
company's research division, Mintel Research Consultancy, has launched The
Packaging Appreciation Club (PAC), for companies interested in packaging
Every quarter, Mintel's experts will send club members a selection of 10 new
products from around the world, each with a pack design that really stands out
from the crowd. Members will also receive a presentation explaining exactly why
these products were chosen and how the ideas can be adapted to work successfully
in different categories and markets.
"We are very excited about the launch of The Packaging Appreciation Club. We
set the club up in response to our clients asking for examples of innovative
packaging that use new formats, designs or materials and with membership to the
Club they will get just that," comments Helen Osman, Head of MINTEL Research
Each product is selected from the
Mintel Global New Products Database (GNPD), which monitors worldwide product
innovation in consumer packaged goods markets. With over 650 new products added
to the Mintel GNPD every day, Mintel's experts are placed to pick out those
products that really are breaking the mould when it comes to packaging.
Mintel has associates in over 130 countries who source products with
innovative packaging from all four corners of the globe for the PAC members.
the latest pig news, subscribe here
To comment, login here
Or register to be able to comment.