VIV Europe 08 – pig industry benefits $183 mln

Three months after the Moscow Edition of VIV Europe in May 2008, VNU Exhibitions requested the independent market research consultant MarketResponse to execute an investment survey amongst trade show visiting companies about the business results of their visit.

Investment results
The results are impressive: no less than $964 mln was invested as a direct exhibition spin-off from 30 May - 1 September, 2008. Divided into livestock sectors, investments amount to: $540 mln in poultry, $183 mln in pigs, $222 mln in cattle and calves, and $19 mln in fish.

Of the 5,556 visitors, 62% claimed to have investment intentions at the time of visiting the exhibition, 66% of which realised their plans; 42% responded that their visit lead to speeding up investment plans.

In total, 48% of the visitors said that new investment plans were made due to their visit. Of the 67% of companies that were contacted by exhibitors within 3 months after the exhibition, one-fifth placed orders.

Visitors placing orders
“Remarkable is that 34% of the visitors placed orders with a company which they did not know before or only knew by name,” says Project Manager Wendy Voermans. “This underlines that the exhibition plays a major role in establishing new business contacts.”

According to Voermans, the result of the investment survey proves that the upcoming VIV Russia in 2009 is the business platform for the decision makers of the Russian livestock industry.

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