VIV Europe 08 – pig industry benefits $183 mln
Three months after the Moscow Edition of VIV Europe in
May 2008, VNU Exhibitions requested the independent market research consultant
MarketResponse to execute an investment survey amongst trade show visiting
companies about the business results of their visit.
The results are impressive: no less
than $964 mln was invested as a direct exhibition spin-off from 30 May - 1
September, 2008. Divided into livestock sectors, investments amount to: $540 mln
in poultry, $183 mln in pigs, $222 mln in cattle and calves, and $19 mln in
Of the 5,556 visitors, 62% claimed to have investment intentions
at the time of visiting the exhibition, 66% of which realised their plans; 42%
responded that their visit lead to speeding up investment plans.
total, 48% of the visitors said that new investment plans were made due to their
visit. Of the 67% of companies that were contacted by exhibitors within 3 months
after the exhibition, one-fifth placed orders.
“Remarkable is that 34% of the visitors placed orders with a
company which they did not know before or only knew by name,” says Project
Manager Wendy Voermans. “This underlines that the exhibition plays a major role
in establishing new business contacts.”
According to Voermans, the
result of the investment survey proves that the upcoming VIV Russia in 2009 is
the business platform for the decision makers of the Russian livestock
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