UK: Major supermarket supports NFU campaign

15-08-2013 | | |
UK: Major supermarket supports NFU campaign
UK: Major supermarket supports NFU campaign

Waitrose has become the first supermarket to pledge its support to the Back British Farming campaign.

The chain’s director of Agriculture Heather Jenkins said: “It’s great to see to see the NFU championing British food and short supply chains – something we have done for many years. Central to the way we source all our food is our British focused best in season policy.

At Waitrose, all our fresh meat – chicken, beef and pork, including bacon, ham and sausages – is British as are our eggs and milk. We also sell British lamb year round and venison in season.

Last year the majority of the vegetables we sold were British and this summer we have seen some wonderful quality produce from British growers including cucumbers, tomatoes, peppers, new potatoes, leafy salads, radish, soft fruits and our superb 100% British cherries. We’re also gearing up for good crops of rhubarb, apples and pears in the autumn.”

The NFU has welcomed the support. We believe it’s crucial consumers hold their shops to account. If British produce is not on your supermarket shelves, ask them why.

And tell us how you think supermarkets are doing in their pledge to Back British Farming.

NFU President Peter Kendall said: “Consumers are increasingly showing their support for British farming and are our best ally. I would ask to them to continue showing their support by demanding of their local supermarket, restaurant, or MP – what are you doing to Back British Farming?”

For more info on the campaign, click here…