DanBred forms strategic alliance with Porcus

16-11-2011 | | |

DanBred International, world-wide exporter of DanBred genetics, has per 1st of November 2011, formed a strategic alliance with the Danish pig production adviser Porcus.

The aim of the alliance is to expand market share for both companies, through targeted production advice and better utilization of the expertise of each company. The goal is to achieve a global leadership as supplier of DanBred genetics, service and pig production advice.
DanBred International has sold DanBred genetics all over the world for nearly 40 years, why DanBred International possess a solid knowledge of the Danish breeding system, and opportunities to exploit the potential of Danish genetics optimally. DanBred International has a vision to strengthen its position as a leading exporter of DanBred genetics, through service, support and advice, in order to increase the commitment and loyalty of business partners around the world
Porcus is a veterinary practice specialized in swine diseases and pig production advice.
The firm consists of nine veterinarians and two M.Sc.’s with a degree in animal science. All employees are specialised within aspects of pig production. Porcus has existed as veterinary practice and production advisers since 2003. At Porcus, the goal is to stay abreast of developments by offering committed and independent advice of high professional quality, all over the world.
In the global swine segment, major investors often have little or no background in pig production, which increases the need for comprehensive, specialized and professional production advice. 
The company stated: Through this strategic alliance, the aim is to strengthen the quality of advice offered to customers, in order to meet the customer needs and production requirements. With this strategic alliance, we enter a binding partnership which will form the basis for development of quality advice, and thereby strengthen our competitiveness in sales of genetics and professional expert advice, says CEO of DanBred International, Thomas Henriksen Muurmann
Porcus and DanBred International will remain independent companies, why the alliance will not be marketed under a separate name.