Vitamex Group rebrands for future growth

19-01-2012 | |

From January 2012 onward, Vitamex Group will be rebranded as Nuscience. Vitamex Group, including the Pricor, Vitamex, Cehave Korm, Pre-Mervo and Lusai companies, has grown significantly in recent years.

Through the merger of their parent companies into the Agrifirm Group, all companies are joining forces and are becoming the Nuscience Group. The resulting synergy will bring a wider portfolio and a broader technical service to the global market.
“With our common technical know-how, our common knowledge of the market, our top products, and customer relations, we have built a strong international position as Vitamex Group, pre-Mervo, Pricor, Lusai, and Cehave Korm,” says Patrick Keereman, CEO Nuscience Group. “It is our ambition to continue and accelerate the growth of recent years. But as one voice, one strong brand, one strong logo rather than a lot of different brands and faces. Our core business is innovation which is focused on bringing better technical and economic performance to the market.”
Jan Smulders, COO: “The name change to Nuscience is a strong statement to our customers and suppliers that we are unifying our forces to become an even better partner. Along with our innovative products and our knowledge, the depth of our service-driven attitude will be a unique added value of Nuscience. It is why we are respected as ‘the knowledge partner in nutrition and health’. This value proposition will be communicated globally in a uniform and consistent way to attract new customers and explore new markets.”
The new brand will be implemented and become visible in the coming months.
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