Video: ‘Provocative’ pork campaign to lift consumption in Australia

22-01-2010 | |

Australian Pork Limited (APL) has come up with a new ‘provocative’ ad campaign to promote pork meat and lift consumption.

The ad campaign is uses racy language and suggestive puns.
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Marketing expert, Tim Burrows, states that “One of the key reasons to do something like that is to get it talked about.”©©
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APL marketing manager, Peter Haydon,©has been interviewed regarding the ‘light-hearted’ campaign, click here listen to the interview with Mr©Haydon…
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Source: ABC Rural
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