UK: Pork sales still increasing
Pork is firmly fixed as a family favourite with sales continuing to rise according to the latest figures from BPEX.
During August the total meat market rose by one per cent while sales of fresh pork saw a dramatic rise of 11 per cent.
This is a continuing trend as the latest 52 week figures from the Kantar Worldpanel show the market has risen by two per cent and pork is five per cent better.
BPEX Head of Marketing Chris Lamb said: “That means an extra £19 million worth of pork has been sold over the last year out of a total of £860 million.
Reasons for increase
“I believe there are two main reasons for this. The first is a reaction to the recession as more and more families are now cooking from scratch at home and they are choosing to use pork.
“On top of that, pork’s taste and value-for-money credentials are making it the perfect meat for a wide range of family meals.”