About one month after losing its leading position on the domestic food market to PerdigÃ£o, chilled and frozen pork processor Sadia announced on Monday the inauguration of its first production plant outside Brazil.
The plant, trading under the name of Concord, has been established in Kaliningrad, Russia in partnership with Miratog Holding, one of Russia’s larger distributors of meat.
Sadia contributed about 60 percent of the US$90m dollars investment, while the Russian partner provided 40% of the capital.
Initially, the new plant will produce 53,000 tonnes of meat products per year, but may trade up to 80,000 tonnes under the Sadia and Myasnaya Guildia brand names.
Walter Fontana Filho, Chairman of Sadia’s Board of Directors expects that this cooperation will support Brazil’s export opportunities especially because of the huge export potential for Sadia products.
Besides servicing the consumers directly, the production plant will also supply the McDonald’s fast food outlets in Russia. Sadia has already signed up partnerships with this fast food chain in Latin America, UK, France and Germany.