Romanian deal tops landmark year for JSR

12-11-2009 | |

JSR Genetics, the UK’s leading pig genetic specialists, has made another major advance into the key Eastern European market. Agro Expert of Cluj Napoca, Romania has been signed to distribute JSR’s superior genetics to pig producers throughout the country.

Formalised by George Ruiban, Agro Expert’s Director and Paul Anderson, JSR’s European Sales Director, the contract has great significance for both companies.  For JSR it marks another major milestone in their on-going global expansion and follows significant agreements in Canada, Portugal, Bulgaria, the Ukraine and Russia, notably in Belgorod where, to date, 15 shipments have delivered over 50,600 sows. 

“We are already delighted with our progress this year, and to now be working with Agro Expert in Romania is a real bonus,” says Paul Anderson. “The Romanian pig industry has seen a significant decline in pork self sufficiency – dropping from 84% in 2003 to 61% in 2009, as a result the number of imports has almost doubled in the last 5 years.

“The infrastructure is generally good but there are significant variations in performance throughout the country.  By combining our genetics and technical support with Agro Expert’s extensive contacts within the agricultural sector and local knowledge we can help lift the productivity of the industry and the profitability of individual pig producers.”

Agro Expert also owns a farm with a pig finishing operation which it plans to develop into a multiplication unit to offer Romanian producers a greater range of locally adapted, JSR breeding stock.

Related website
• JSR Genetics