Quick rebound for US pork in Mexico

05-11-2009 | |
Quick rebound for US pork in Mexico

After a brief decline during the initial outbreak of H1N1 influenza, US pork exports to Mexico have rebounded quickly and impressively, USMEF is reporting.

Since May, pork exports to Mexico have increased steadily and year-to-date (through August) they are exceeding last year’s pace by 38% in volume and 17% in value.

Chad Russell, USMEF regional director for Mexico, the Dominican Republic and Central America, comments on the consumer education and marketing efforts undertaken by USMEF to help restore consumer confidence in the safety of pork.

Gerardo Rodriquez, USMEF director of trade development for the region, adds his insights on targeted marketing techniques that are helping USMEF build a loyal retail customer base for US pork in Mexico.