The Minnesota Soybean Research and Promotion Council has decided to increase its financial support for pork exports by funding specific marketing campaigns in key markets such as Japan, Mexico and South Korea.
The initiative comes as the US©pork industry continues to deal with difficult economic times, hence it is condered important to maintain a strong level of US pork exports, in order to restore profitability.
Brian Greenslit of Franklin, MN, who is in his seventh year as a director on the council and is currently serving as council treasurer, says it’s more important than ever for soybean producers to support programs that will help improve the bottom line of their largest customer – the US livestock industry.
Greenslit©added that promoting US meat exports is an excellent way for all sectors of US agriculture to work together towards a common goal.
More on this topic can be heard at the website of the United States Meat Export Federation (USMEF), as this week’s audio report is dedicated to this subject. Click here http://www.usmef.org/ to hear the full fragment.