“Leading a world-class food industry – Responsible. Sustainable. Professional. Profitable.” This is the new vision for the National Pork Board that was introduced to Pork Act Delegates at the National Pork Industry Forum March 4-6 in Kansas City, Mo. The vision statement comes from a strategic five-year plan developed by the National Pork Board.
Part of what it means to be a world-class pork industry includes:
• Being socially responsible in the production of food that feeds the world;
• Adopting production practices consistent with the pork industry’s ethical principles that can be sustained long term;
• Demonstrating the industry’s We Care philosophy by acting in a professional and competent manner at every level of the industry, from top meat-company executives to workers in the hog barns across America;
Brand position evaluation To assist the National Pork Board in evaluating their brand position, Schafer Condon Carter, an agency with meat and commodity experience, has been hired following a competitive review of brand agencies.