The National Pork Board (NPB) has announced a partnership with Share Our Strength, a national organisation working to make sure no child in America grows up hungry.
The Board will be the official protein sponsor of Share Our Strength’s 2008 Taste of the Nation events in six cities: Atlanta, Charlotte, Chicago, Dallas, Houston and New Orleans.
“Our pork producers in the US help to feed the world. So it is natural for us to work with Share Our Strength in its vision of ending childhood hunger,” said Lynn Harrison, a producer from Elk Mound, Wis., and NPB president.
Each spring and summer, some of the nation’s best chefs donate their time at Taste of the Nation events in order to raise the critical funds needed to end childhood hunger.
According to Pamela Johnson, director of consumer marketing for NPB’s Pork Checkoff, “we are working on extending this national sponsorship to the local level to support local Share Our Strength efforts and work with local culinary professionals to promote pork and pork production.”