Pig & Poultry Live to tackle consumer perceptions
Pig & Poultry LIVE 2011, hosted at Stoneleigh Park on 11 May, plans to offer a unique insight into what influences consumers’ behaviour.
The event, hosted by the Royal Agricultural Society of England will include a live debate on consumer opinions regarding genetically modified feed materials and processed animal protein in livestock rations.
“The event will maintain its reputation for innovation by introducing a radically different perspective on factors that influence shopping choices,” says Angela Booth, ABN. “Anecdotal footage gathered from focus group work with shoppers prior to the event will also be shown, and voting technology will allow the audience to have their say.”
The day will conclude with a final session to discuss the next steps for the industry and how we ensure a more successful and profitable supply chain. Delegates will be invited to have their say with questions to the panel and also an audience vote.