America’s pork producers entered the 13th year of their Celebrated Chefs program by naming five distinguished chefs as spokespersons for the Pork Checkoff and The Other White Meat®. More than 50 leading chefs are members of the expanding Celebrated Chef Alumnae group.
“The Celebrated Chefs program, developed in 1996, is designed to keep pork at the forefront of the latest menu trends,” says Karen Buchholz, Director of Foodservice Marketing for the Pork Checkoff. “This program connects some of the best chefs in the nation to pork, a top protein they are all passionate about.”
The chefs were selected for their culinary excellence, creativity and originality in their menuing of pork. The 2009 Celebrated Chefs are comprised of both independent and chain operators.
The 2009 Celebrated Chefs are:
• Chris Lilly of Big Bob Gibson Bar-B-Q (Decatur, Ala.)
• John Sundstrom of Lark (Seattle, Wash.)
•©Kevin Storm of Bellerive Country Club (St. Louis, Mo.)
• Michael Paley of Proof on Main (Louisville, Ky.)
• Tyler Wiard of Elway’s Cherry Creek (Denver, Colo.)
The Celebrated Chefs program highlights pork’s variety among chefs, foodservice operators and distributors. Through industry speaking engagements, participation in operator workshops, cooking demonstrations and innovative menu development, Celebrated Chefs maintain a focus on pork as a customer-pleasing and profitable center-of-the-plate protein.
The Celebrated Chefs will be featured in a Checkoff-funded media tour in the spring. Through highly visible efforts of the Celebrated Chefs program, the pork industry continues to heighten awareness of the benefits of pork and to build a preference for pork among American consumers.
• National Pork Board