The Mexican government has launched additional measures to encourage pork consumption in the country following the sharp decline as result of the H1N1 outbreak.
The Agriculture Ministry will organise pork product tastings in 713 ministry-run Rural Development Support Centers and 193 District Development Offices, the ministry said in a statement.
“It is important to continue supporting this sector, so that it can return to growth,” Agriculture Minister Alberto Cardenas Jimenez said at a ceremony launching the campaign, co-hosted by Enrique Avila Segura, president of the Mexican Pork Farmers Federation.
Cardenas Jimenez said that in June, a total of 470,000 pigs were slaughtered in state-approved slaughterhouses, up from 250,000 in April, when the flu outbreak began in Mexico.
The disease has so far killed 108 people in the country.