McDonald’s, the fast-food giant, has announced that it will raise the price it pays for beef and pork in order to help UK farmers in the current crisis caused by flooding and outbreaks of FMD.
To support the beleaguered farmers, the fast-food chain will pay 5% more for its beef and pork – this will be passed on to the 6,300 farmers from which McDonald’s buys its produce.
In the UK, all the pork McDonald’s serves originates from England and Wales.
According to Matthew Howe, McDonald’s senior vice-president for the supply chain, this move is not being imposed on the organisation. It is voluntary. McDonald’s wants to see a sustainable livestock industry in Britain, where is spends around Â£9 million (€13 million) yearly on pork and some Â£50 million (€72 million) on beef.
The effect of this move is expected to cost the company around Â£2 million (€2.8 million) on a yearly basis.