JSR – new franchise agreement in Germany

24-11-2011 | |

World class genetics, backed by advanced technical support, has clinched a major franchise contract for UK based JSR Genetics, in the form of a new breeding company, JSR Hybrid Deutschland GmbH.

Signed on 7October 2011, between Paul Anderson, JSR’s International Sales director and Michiel Taken, director of JSR Hybrid Deutschland, the contract, which includes both breeding stock and JSR technical support services, will see the Ahaus based company market JSR stock throughout Germany.
“We are delighted to finalise this extensive contract with Michiel and his colleague Gross Bolting” says Paul Anderson. “Using the JSR Genepacker and JSR Geneconverter lines we have selected GGP and GP gilts and boars to establish a nucleus and multiplier herd capable of generating up to 20,000 JSR Genepacker purebred GP and Genepacker 90 parent gilts a year.”
 “We are convinced that the JSR Genepacker 90 really is the gilt of the future,” confirms Michiel, “and has the qualities that our customers demand. We will be using both Checkmate monitoring and JSR Select, the BLUP database system, to maximise genetic development here in Ahaus.”
“JSR are making tremendous gains in pig performance,” agrees Mr Anderson, “including, in trials*, sow lifetime born alive per litter figures averaging 13.6 and slaughter pigs giving a high percentage of lean meat – a real win-win for both breeders and finishers. These are the benefits I know Michiel will be eager to capitalise on.”
“This rigorous scientific approach to genetics was certainly a key factor in our decision,” says Michiel, “another was the unique level of technical support JSR could deliver. Stephen Waite, Head of Science for JSR Genetics, will be helping us to manage and monitor our use of JSR Select and Checkmate and we will also have JSR’s Laura Russell as Account Manager, working alongside us at every stage, from production and data recording right through to promotions. This will help us in our aim of continually improving performance and efficiency”. 
*Harper Adams University College
For more information go to www.jsr.co.uk