Excentials teams up with Biotay for Latin American markets

30-07-2012 | |

Excentials, a European specialty feed additives supplier belonging to Orffa International Holding, has announced a collaboration with Biotay (Grand Bourg, Buenos Aires) to develop sales, marketing and technical support of its product range in Argentina, Paraguay and Uruguay.

Segments for cooperation in these countries include swine, poultry, and ruminants. Excentials has a strong technical approach with customers and distributors to ensure that data derived from Excentials’ scientific programme is transferred correctly to our partners.

Diego Pineda, Excentials sales manager for Latin America, commented: “Biotay has a proven commercial track record with a long and fruitful experience in marketing of high quality European and North American feed products and nutritional concepts. This experience should prove useful in order to position the Excentials portfolio successfully in these markets.”

Regulatory affairs teams of both companies have been cooperating for longer period, allowing the first product (Excential Beta-Key) to be registered already in Uruguay and other product registrations in the countries concerned are currently pending.

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ter Beek
Vincent ter Beek Editor of Pig Progress / Topic: Pigs around the world
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