Campaign targets ‘factory farming’ of pigs

12-02-2010 | |

Animal welfare group Animals Australia has launched a new advertising campaign targeting what it calls the ‘factory farming’ practices of over 11 million battery hens and 200,000 sows.

The radio commercial is a play on the children’s song “Old MacDonald had a farm….”.

According to the group, it highlights that for most breeding pigs and laying hens in Australia the lives they endure are ‘a far cry from the happy images evoked by the song.’

Glenys Oogjes, executive director of Animals Australia, said: “Consumers are never going to accept methods of farming that deny animals all quality of life.”

Australian retailers are acknowledging that growing awareness of factory farming is increasingly leading to consumer interest in making more humane choices, says Animals Australia. Woolworths’ 2009 corporate social responsibility report reveals a 33.6% increase in the sales of free-range chicken and a 32% increase in the sales of free-range eggs during 2009.

Oogjes called on industry representative bodies like Australian Pork Limited and the Australian Egg Corporation to actively advocate to their producers that change is needed and assuring consumers that their industries are committed to getting rid of what she calls ‘cruel practices’.

During 2010, the organisation will increase its campaigns against factory farming.

Related websites:
Animals Australia
Australian Pork Limited

ter Beek
Vincent ter Beek Editor of Pig Progress / Topic: Pigs around the world