Animine appoints LinkAsia Partners as strategic marketing partner
Animine, a global supplier of value-added sources of trace minerals for animal nutrition, has appointed LinkAsia Partners as its strategic marketing and commercial support partner in Asia Pacific.
Under this partnership, LinkAsia Partners will work closely with Animine to develop markets, channels and product positioning in the Asia Pacific region.
“This is an exciting time for Animine as we join forces with LinkAsia Partners to develop our business in Asia Pacific, a vast region with enormous growth potential and an important market for us,” said Stéphane Durosoy, founder and CEO of Animine.
“As such, we need to select a strong strategic partner who could not only work in collaboration with us to lead the effort in entering the Asia Pacific markets, but also understand how the market opportunities and challenges will impact our business to ensure that we meet our business objectives.”
“We are delighted to start a strategic partnership where we will represent and support Animine, build on their great products and launch it to the important markets in Asia Pacific,” said David Saunders, CEO of LinkAsia Partners.
“ZinPot, a specialized source of zinc, will be one of the first products to be launched in Asia Pacific and we are confident that this breakthrough product will be very well-received by distributors and customers looking for a solution with performance and value.”