AB Vista takes on a new marketing manager

She will be responsible for coordinating launch activities across AB Vista’s growing portfolio of products. Her first-class degree in Chemistry with Forensic Analysis will help with her technical understanding of the animal feed ingredients industry; she also has a CIM Diploma in Marketing.

 

Before becoming Castrol’s Heavy Duty and Specialities marketing manager, Debbie worked in brand management roles for the veterinary division of pharmaceutical company Boehringer Ingelheim. Here she helped the team win a number of veterinary marketing awards.

 

Charles Sheppy, Supply Chain and Business Development director for AB Vista, said: “Debbie Loughran has not only the marketing experience we were looking for but also a strong track record of working with both highly technical and animal-focused products. I’m sure she’ll make a valuable addition to AB Vista as we continue to launch exciting new products around the world.”