Vion’s UK’s Brydock Pig Farming operation was named overall winner of the Health & Welfare Award at the 2012 Pig & Poultry Marketing Awards.
Judges were highly impressed at the hands on approach which has clearly led to high welfare standards and the overall success of the enterprise, the judges said. It is clear that the attitude has come into the business from the top and has percolated through the business. Whilst some of the methods employed to improve the well being and the life of the pigs have a direct cost in terms of time and money, it is demonstrable that they get this back in over all performance.
The Awards are designed to reward production excellence, marketing communications and knowledge transfer. They also provide a great opportunity to celebrate innovation in this industry.
The Awards were presented by Andy Black, managing director of Springetts Brand Design Consultants. The event was also attended by The Minister of State for Agriculture and Food, James Paice MP, who welcomed the opportunity to hear the views of such inspirational businesses in the industry.