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EuroTier to be held digitally in February 2021

The biennial animal husbandry show EuroTier, the largest in the world, shall be held digitally because of Covid-19. The online event shall take place from 9 until 12 February, 2021.

That news was shared by the organising German Agricultural Society (DLG). The show is normally held every November in Hannover, Germany, in even years, but the 2020 edition had already been postponed to February 2021 because of Covid-19. Seeing that there is no real improvement in the Covid-19 situation in many places around the globe, a further modification of the plans was already widely anticipated. After all, VIV Asia 2021, planned for March in Bangkok, Thailand, was already postponed to September 2021 for similar reasons.

When everything was still 'normal': A snapshot of EuroTier 2018. - Photo: Henk Riswick
When everything was still 'normal': A snapshot of EuroTier 2018. - Photo: Henk Riswick

EnergyDecentral, the show element for innovative energy supply, which is always held in co-location with EuroTier, will also be held digitally.

EuroTier 2021: the digital version

Visitors to the online version of EuroTier can log in at ‘EuroTier Digital’ as of February 1, to discover participating companies and the technical programme. Making appointments for audio-video meetings will also be possible, as well as contacting other participants. Full functionalities, including a calendar, text, chat, audio and video will be available as from February 9, including trade fair cafes as well as the events programme.

Upon registration, each participant will receive a profile and his/her personal overview with agreed appointments and recommendations for relevant manufacturers, a programme and contacts.

Exhibiting companies at EuroTier 2021

Exhibiting companies will present themselves on interactive business cards, the news item explained. These so-called tiles will lead to the exhibitor profile, offering direct contact to the company’s employees with audio-video meetings as well as to a showroom, where manufacturers can present topics and events.

Companies can register being following 3 levels, either ‘smart’, ‘pioneer’ or ‘global’, depending on the number of functions they would like to be showing.

At the 2018 edition of EuroTier, themes like sustainability and precision farming were dominant

Side events and “seminars” at EuroTier 2021

‘DLG Studio’ and ‘DLG Spotlights’ will feature international top speakers, which will be presented live or via live-stream and there will be opportunities to interact with speakers via chats, Q&A or voting. In addition, there will be discussion forums, both in public or private form.

After the show, as from February 13, the platform will still be visible until April 15, 2021. At that stage, no audio and video options will be available. The complete timeline can be found at the EuroTier website.