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EuroTier jumps to China and South America

While the biannual trade show EuroTier in Germany is in full swing, its organisers, the German Agricultural Society (DLG) revealed that the show shall also make a presence in various other regions, i.e. China, South America and the Middle East.

All new exhibitions will be named ‘EuroTier’, despite being held in different continents. Of each show, the 1st edition shall be held in 2019. For the organisation, the DLG will be working with local partners.

In choosing the locations, the organising DLG decided to use a similar approach as the VIV livestock shows, which have had their shows in the Middle East and China for a few years.

EuroTier is soon to be visited in other places than Hanover, Germany. Photo: EuroTier
EuroTier is soon to be visited in other places than Hanover, Germany. Photo: EuroTier

China, South America and the Middle East

For the swine industry, the new EuroTier China is an interesting move. The event shall take place in Qingdao, September 19-21, 2019.

The 1st edition of EuroTier South America will take place from 23-25 July in Medianera, Paraná state – a centre of swine production. EuroTier South America will be held in cooperation with media company Gessulli and the Brazilian animal husbandry trade show, AveSui.

EuroTier Middle East completes the triangle of new shows by being held 9-11 September 2019 in Abu Dhabi, United Arab Emirates. Due to the location, this show shall not have a swine focus.

In each of the new shows, the range of exhibitors will be supplemented with technical programmes tailored to the regional topics in which the DLG will cooperate with international and national partners.

EuroTier in Germany

At EuroTier 2018 in Hanover, Germany, about 2,600 exhibitors from 62 countries have been gathering this week (13-16 November 2018) on 26 ha of exhibition space in 16 exhibition halls. The organising DLG has aimed for attracting 160,000 farming visitors.

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