UK Pork sales surge – end of year purchases up in 2009
Pork had a really great Christmas and sales were surging ahead throughout 2009.
Latest figures from BPEX show in the four weeks to December 27, consumer purchases were up 13.5%. The rises were driven by increases in both shoulder and loin roasting joints.
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Over the same period, shoppers bought 2.3% more bacon and 7.6% more pork sausages.
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For the calendar year of 2009, volume sales were up 3.1% which amounts to an extra 4,500 tonnes of pork sold.
BPEX Head of Marketing Chris Lamb said: “Pork is seen as one of the best value-for-money meats people can buy which is in part behind the increases we have seen.
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“This is coupled with additional levels of promotion by the retailers on shoulder roasting joints and though the Jamie Oliver programme on pork was now a year ago, we are still benefiting from the effects of that.”
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Source: BPEX
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