Norway: Nortura Food Group to track pork
Nortura's IT subsidiary teams up with IBM for a system to track pork and
different other kinds of meat, like poultry, beef or lamb.
The system is to use radio frequency identification (RFID) to track meat from
the slaughterhouse and processing plant to the store.
The company has a
long term vision of tracing meat from an animal's birth to the consumer's
The expansive plan is starting with phase one of a pilot involving
Nortura's information technology subsidiary, Matiq. IBM is providing software
and integration services for the project.
Matiq began researching RFID
technology options years ago, to enable tracking meat as it moves from the
processing plant to the store. More recently, it teamed up with IBM to plan
Nortura's first pilot, which will launch this autumn at two animal harvesting
facilities, one distribution centre and one supermarket.
The interest in animal tracking is not a novel concept to the
Norwegian food industry. The nation's government has set a 2010 deadline for
standards and policy regarding food traceability as part of its e-Traceability
This programme is intended to increase food safety
through visibility from the farm to the store.
Nortura is Norway's
largest food supplier. The company provides 54% of the consumer meat products
sold in the country and 73% of the animals butchered.
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