AVMA enters into multimillion partnership
Fort Dodge Animal Health, Hill's Pet Nutrition, and
Merial have together pledged a total of $4.5 million in support of American
Veterinary Medical Association (AVMA) programs and services over the next four
The unprecedented commitments are part of the
Association's new Platinum Partner Program, or P3, to be unveiled July 19 during
the 145th AVMA Annual Convention in New Orleans.
The partnership is
intended to provide members with new and improved initiatives and opportunities
to enhance membership benefits.
Each P3 participant has made a $380,000
annual commitment to the AVMA for four years for a total of $1.5 million. In
return, each company receives a broad range of benefits from the
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