We Care plan announced at World Pork Expo
To encourage favourable public opinion, pork industry
leaders unveiled a joint National Pork Board (NPB)-National Pork Producers
Council (NPPC) initiative called We Care at the World Pork Expo in Des Moines,
Brownfield has reported.
We Care aims to make sure the pork industry itself is on the same page
about best production practices. And it includes the roll-out of the first-ever
Ethical Principles for U.S. Pork Producers.
The initial target audience
for We Care includes food service operators and major retailers. During a press
conference, National Pork Board Vice President of Communications Mike Wegner
told reporters meetings with Wal-Mart officials have already taken place and
more are scheduled. Then, according to Wegner, the pork industry will take We
Care to lawmakers and regulators.
Dallas Hockman is Vice President of
Industry Relations for NPPC. He told reporters the pork industry has done a
great job of reacting to negative public opinion on issues ranging from sow
gestation crates to antibiotic resistance. Now, with We Care, Hockman emphasized
the pork industry aims to act first.
â€¢ National Pork Producers Council
â€¢ National Pork Board
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