Waitrose to fully support British pork
British supermarket chain, Waitrose, has delivered a
boost to the struggling pig industry, after committing to buy all of its fresh
pork and bacon from British farmers.
The supermarket plans to switch its supply by the end of the year, and will
build on its commitment to the British industry, already sourcing 100 per cent
of its fresh pork and more than 90 per cent of its bacon from the UK.
The move comes as the industry
faces one of the most challenging times in its history with nine out of 10 pig
farmers considering quitting for good as farmers currently lose around Â£12 on
every pig produced.
Natalie Mitchell, Senior Meat Buyer at Waitrose,
said: â€œOur decision to source all of our own label fresh pork, bacon and
sausages from the UK sends out a strong vote of support to British pig farmers
who are experiencing very difficult trading conditions. British pig farmers
produce some of the world's best pork - and they need our support now more than
Unique payment model
The retailer will
continue to apply its unique payment model to for its pig farmers which takes
into account the cost of production for the farmer, ensuring they receive
sustainable and stable returns.
Stewart Houston, chairman of the
National Pig Association and Bpex said: â€œThis is very good news for the British
pig industry and Waitrose is to be congratulated for the move. The tangible
support Waitrose has shown for the British pig industry is most welcome in these
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