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UK: Major move in pig marketing
As a result of the significant consolidation within
the British pig industry and the ever increasing concentration into fewer hands
at both processor and producer level, BOCM PAULS has carried out a major review
of its pig marketing activities.
“Following this review we have concluded that critical mass has become an
increasingly important issue and that a partnership or consolidation with a
similar minded business would provide the best long term opportunity for us to
address this issue and to best satisfy producers' needs,†says Director Jonathan
Farnhill.
“Our subsidiary, Porcofram Marketing, has been at the forefront
of pig marketing in the UK for several years and following a positive proposal
from Thames Valley Cambac (TVC) - the leading independent farmer-owned pig
marketing co-operative - the decision has been taken to sell the marketing
business to them, thus creating a marketing group handling over 20% of available
British pigs,†he said.
Charles Allen, Chairman, Thames Valley Cambac,
comments that: “this merger with Porcofram Marketing will bring a much
needed boost to an industry that has been through seriously difficult
times. The increased critical mass in a marketing sector that is reducing
in size will enable the group to build on its relationships with processor
customers for the benefit of its producer membersâ€.
General
Manager Andrew Stockings comments: “TVC was established thirty-three
years ago by forward thinking pig producers and provides a first-class service
to its producer and processor customers. The company has a track record of
which to be proud. The pig industry is in continual change and this
acquisition will give the marketing sector a renewed impetus to overcome the
lows of recent timesâ€.
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BOCM Pauls
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