UK: Major move in pig marketing
As a result of the significant consolidation within
the British pig industry and the ever increasing concentration into fewer hands
at both processor and producer level, BOCM PAULS has carried out a major review
of its pig marketing activities.
â€œFollowing this review we have concluded that critical mass has become an
increasingly important issue and that a partnership or consolidation with a
similar minded business would provide the best long term opportunity for us to
address this issue and to best satisfy producers' needs,â€ says Director Jonathan
â€œOur subsidiary, Porcofram Marketing, has been at the forefront
of pig marketing in the UK for several years and following a positive proposal
from Thames Valley Cambac (TVC) - the leading independent farmer-owned pig
marketing co-operative - the decision has been taken to sell the marketing
business to them, thus creating a marketing group handling over 20% of available
British pigs,â€ he said.
Charles Allen, Chairman, Thames Valley Cambac,
comments that: â€œthis merger with Porcofram Marketing will bring a much
needed boost to an industry that has been through seriously difficult
times. The increased critical mass in a marketing sector that is reducing
in size will enable the group to build on its relationships with processor
customers for the benefit of its producer membersâ€.
Manager Andrew Stockings comments: â€œTVC was established thirty-three
years ago by forward thinking pig producers and provides a first-class service
to its producer and processor customers. The company has a track record of
which to be proud. The pig industry is in continual change and this
acquisition will give the marketing sector a renewed impetus to overcome the
lows of recent timesâ€.
â€¢ BOCM Pauls
Subscribe here to the free Pig Progress
To comment, register here
Or register to be able to comment.