Thai pork exporter discovers Polish market
One of Thailand's leading food processors, S. Khonkaen Food Industry
(SKFI), is planning to establish a factory in Poland to produce Thai-style
sausages and shredded pork products.
The company announced this move in an attempt to expand sales in the European
Union (EU) to meet the increasingly stringent EU food standards, according to
CEO Charoen Rujiirasopon, who added the company was ready to invest 50 million
baht (just over €1 million) if sales in the region are sufficient to support the
Range of products
In an interview, Rujiirasopon said:
"Last year, SKFI reached an agreement with Poland's leading food processor
Paruzel to produce a range of its products for distribution within the EU and
for export. The products would be manufactured by Paruzel but the technology,
quality inspection and marketing would be controlled by a SKFI team from
He continued, "Initial production will be 50 tonnes/month and
divided between two brands, S. Khonkaen products foresale via supermarkets and
Winner products for sale to restaurants, both ranges at about 15% cheaper than
for similar premium European produced brands. SKFI expects sales of about 3.5
million baht (€70,000) over the first two years."
has been in the EU for more than ten years, initially exporting fish balls and
snacks under the Tae Jiew brand to Asian supermarks run by Chinese, Vietnamese
and Thai immigrants, but concern about Foot-and-Mouth Disease (FMD)
barred it from exporting meat-related products to the EU,"
"The company expects to generate domestic revenues
this year of at least one billion baht, up 10% from a year earlier. The higher
cost of living has prompted consumers to cook at home rather than eat
In a related development, the Thai Trade Center
in Warsaw has signed an agreement with De Care, a major Polish importer of Asian
foods to procure more Thai products, according to De Care owner Maciek Szata,
who said Poland was a high-potential market for Thai foods.
mainly imports snacks, fish sauce, herbs, rice and ginger. Figures from the
Trade Centre state that Thailand's exports to Poland were worth US$413 million,
up nearly 80% from a year earlier, while Poland's exports to Thailand were worth
nearly US$70 million.
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