Irish pig producers battling low prices again

Unsustainable
The situation is completely unsustainable as pig farmers are once more below break even. Maguire said, “The market has been very difficult on the continent over the last number of weeks with weekly price falls recorded, however Irish prices have simply followed EU prices down despite the fact that Irish prices never reached the late summer continental highs.”

Maguire said “the consensus from all our recent IFA regional pig member meetings is that the Irish pigmeat producers and processors must once again pick up the campaign to reclaim the home market. This will be achieved through a revamped marketing strategy by Bord Bia, increased surveying of the retailers and processors and a name and shame campaign revealing those who are not supporting the Irish pigmeat sector.”

Government failure
Maguire reiterated his view about the Government failure to safeguard the industry through the introduction of compulsory 'Country of Origin Labelling'. “Until the Irish government take measures to effectively and clearly demonstrate to the consumer the origin of their food, the consumer will continue to be misled in both the retail and food service sectors,” he said.

“It is vital that this campaign raises awareness of which companies are supporting Irish products and which are not. It is obvious that some retailers are not supporting Irish pigmeat products and unless this situation is rectified, the future of the industry is in jeopardy,” he concluded.

Related Website
• IFA

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