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last update:Oct 20, 2008
Scottish pork specially selected for Sainsbury's
Supermarket consumers looking for truly Scottish pork
products will have an easier time thanks to a new move by UK supermarket,
Sainsbury's.
'Specially Selected' brand
The supermarket is moving
to Scottish pork, ham and bacon in their stores north of the border. It will be
identifying the products with Quality Meat Scotland's 'Specially Selected' brand
which this year receives a £200,000 marketing boost.
Laurent Vernet, Head
of Marketing at QMS, said: “Sainsbury's are working with their existing supplier
Vion Halls to increase the number of Specially Selected Pork lines from
Scotland.
“The store has also increased its Scottish bacon range,
with Malcolm Allan and Simon Howie providing a new range clearly identified as
Specially Selected Bacon from Scotland. Use of the brand will allow the store to
promote the fact these products are coming from farm assured
origins.”
Future sustainability
QMS will continue to
work with buyers and suppliers to ensure product is clearly identified in-store.
Laurent said: “Support for Scotland's farm assured pig products from such a
major retailer is critical at this time, with recent research showing that the
Scottish pig sector needs to increase its sow numbers to ensure future
sustainability.”
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