Activists nuisance for pig sympathy campaign
An advertising campaign on the promotion of visitable pig houses has aroused
public discussion in the Netherlands.
The campaign, instigated by the 'Varkens in Zicht' foundation ('Pigs in
Sight'), is meant to promote the pig industry, which has been under attack from
several Dutch animal activist organisations.
The Reclame Code
Commissie, a Dutch watchdog on advertising, this week ruled that the information
that was given in the advertising campaign's website is
The Pigs in Sight foundation, launched
by several Dutch pig producers, aims to grow the number of producers that allow
members of the public to pay visits to pig production houses without prior
arrangements - and to look at the way the animals are held from behind a
These houses on show are fully equipped according to future
EU standards - without gestation crates, for instance. The foundation hopes to
create more transparency by this campaign.
At the moment, in the
Netherlands ten visitable pig houses can be
The advertising watchdog said that the
website suggested that all pig houses in the Netherlands are similar to those on
In the same hearing, the comission judged that a
radio ad promoting a special 'Weekend of the Pig' was
Several Dutch agricultural organisations said to be angry
with the watchdog's opinion.
The case was started by the Dutch 'Party
for the Animals', currently having two seats in
â€¢ Party for
â€¢ Varkens in Zicht
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