Pork producers says pig ad campaign is misleading

The ads, put together by the groups Voiceless and Animals Australia , depict pigs in small pens with minimal room and piglets having their eye teeth clipped.

But Australian Pork Limited says the campaign is misleading.

Spokesman Andrew Spencer says the ads are designed to be emotional and are not an accurate reflection of how pigs are grown commercially in Australia.

"The types of words they're using are not trying to portray the independent view of the way pigs are raised," he said.

"A lot of the things they are talking about in terms of practices are done exactly for reasons of optimising animal welfare and whilst it's a little bit hard for people who are not familiar with this type of thing to understand that, it's in the absolute interests of pig farmers that their animals are well looked after."