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USMEF to build on growth of US pork exports to Caribbean

Despite a sluggish economy, the Caribbean region has been a strong performer for US beef and pork exports in 2009.

Through October, beef exports have held pace with last year while pork exports have increased by about 25%.

Caribbean representative Elizabeth Wunderlich says USMEF has been tailoring its marketing strategies in the region to help retailers and foodservice operators cope with difficult economic conditions resulting in large part from an uncertain level of tourist activity.

Wunderlich says that under these circumstances, it is important for retailers to maximise the number of stock keeping units (SKUs) they can derive from beef and pork inventories and for foodservice operators to have versatile cuts that can be utilised for a variety of menu items.

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