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Canadian Pork Council announces changes

Canadian Pork Council (CPC), has announced that it has implemented a new board structure, moved to a new office located on Laurier Ave in downtown Ottawa and unveiled a new corporate logo.

"This announcement represents a fresh perspective and an enhanced commitment to the Canadian swine industry," says Jurgen Preugchas, President of the Canadian Pork Council. "Many exciting changes are underway at the CPC and I know the results will further strengthen and support the Canadian swine industry as one of Canada's most successful and dynamic agri-food sectors."

The organisation has completed its process that reviewed the CPC and its governance. The outcome is a new CPC structure that starts operating in January, 2009. The work of the CPC will be directed by an 11-member Board that will meet more frequently than the previous Board. As part of the re-structuring, a comprehensive strategic work plan, outlining the various activity areas of the CPC, has been completed. This plan clearly defines responsibility areas between the CPC and its members.

"We are excited about the revitalisation that is taking place at the CPC and know that the changes will provide a more collaborative working environment for our members," stated Martin Rice, Executive Director of the Canadian Pork Council. "We see the new board structure and corporate identity as a positive and necessary step for the council's growth."

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• Canadian Pork Council

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