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Rib appetiser used to promote US pork

The Pork Checkoff is using a new rib appetiser at a US casual-dining chain to promote pork more broadly, the National Pork Board announced.

Ohio-based Damon's Grill, which has 80 locations, has partnered with the Ohio Pork Producers Association to launch the Crispy Baby Back Rib appetizer.

The pork logo will be featured on Damon's menu inserts, lobby banners, guest check inserts, newspaper ads and local marketing fliers. It also will appear on NTN Buzztime ad screens, the restaurant's television network. Promotional items also will bear the phrase "Brought to you by America's Pork Producers."

"Using the pork logo in so many locations will increase the awareness of pork and pork products," said Howard Greenblatt, national foodservice marketing manager for the Pork Checkoff. "It will help consumers tie the pork appetizer in the Damon's Grill Restaurants to pork products in the grocery store."

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• Pork Checkoff

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