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AVMA enters into multimillion partnership

Fort Dodge Animal Health, Hill's Pet Nutrition, and Merial have together pledged a total of $4.5 million in support of American Veterinary Medical Association (AVMA) programs and services over the next four years.

The unprecedented commitments are part of the Association's new Platinum Partner Program, or P3, to be unveiled July 19 during the 145th AVMA Annual Convention in New Orleans.

The partnership is intended to provide members with new and improved initiatives and opportunities to enhance membership benefits.

Each P3 participant has made a $380,000 annual commitment to the AVMA for four years for a total of $1.5 million. In return, each company receives a broad range of benefits from the Association.

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