APL urges purchase of Aussie pork
Australian Pork Limited (APL) has recently released a brochure to assist
consumers in understanding product labelling requirements and purchase
The brochure titled "A guide to purchasing Australian pork products: Know the
talk and make sure it is Aussie pork" has been distributed to a wide variety of
pig industry representatives as well as butchers across Australia - to assist in
spreading the word.
executive officer, Andrew Spencer, says this is just one of a number of
initiatives APL is planning to educate consumers about how inadequate labelling
laws are affecting Australian pork and its producers.
"Imports of pork
continue to enter Australia at an enormous rate," he says. "Many consumers don't
know that 70pc of the ham and bacon they buy has come from the other side of the
world. This is a way we can counteract the stress which is being placed on our
Australian pork producers, by giving shoppers real choice if they wish to buy
"This easy-to-read and understand brochure will assist in
educating consumers to purchase Australian pork products, and support Australian
details simple key facts such as: "Product of Australia means it is 100pc
Australian grown", and "Ham on the bone is guaranteed to be Aussie Grown." It
also provides numbers of who to contact if you suspect there is incorrect
labelling at your local retail outlet.
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