Californian pork promotion targets Chinese
The Pork Checkoff has partnered with Swift Natural
Pork, Lucky Supermarkets and Save Mart stores to carry out pork promotions
in conjunction with Chinese New Year.
"Chinese New Year is huge on the West Coast," said Rick O'Fallon, retail
marketing manager, western division, for the National Pork Board.
"Between San Francisco and Sacramento, one of America's largest Asian
populations resides and pork has long been a staple ingredient in Asian
Pork specials will appear this month in more than 200 Lucky Supermarkets in
the Sacramento area and Save Mart stores in the Bay Area.
In addition, a competition has been organised with prizes including a stay at
San Francisco's Fairmont Hotel, dinner at Tommy Toy's restaurant in San
Francisco's Chinatown and VIP seating at the Chinese New Year parade on February
"Every year, our pork sales exceed the previous year when we sponsor
Chinese New Year promotions, and we expect strong results in 2008," commented
â€¢ Pork Checkoff
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