NPB discusses strategic plan and budget
The National Pork Board is meeting this week in Des
Moines, Iowa to finalise their decisions on the strategic plan and
In July the National Pork Board identified five issues that it felt were
essential to address as part of its strategic plan for the coming year. Those
issues were safeguarding and expanding international markets; the trust and
image of the industry and its products; the development of human capital; the
competitive advantage for U.S. pork; and domestic pork expenditures.
$55 million budget was put together by a panel of about 60 producers
representing the diverse sector of the pork industry and sent to the board in
September. The strategic plan and budget will be voted on this week and sent for
final approval to the US Secretary of Agriculture.
Also on this week's
agenda will be committee reports and discussion of issues of interest. Those
include planning for the 2009 Pork Industry Forum in Dallas in March; a report
on the summer-long The Other White Meat tour; an update on the board's carbon
footprint work; plus reports on the "We Care" responsible pork initiative and on
recent animal care issues.
• National Pork Board
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