Canadian pork organisations form alliance
A strategic partnership between Ontario Pork, Alberta
Pork and Manitoba Pork Council has been formed to streamline consumer marketing
The new alliance, called Pork Marketing Canada, will develop and implement a
set of joint marketing initiatives targeting consumers, retailers and food
service operators on matters pertaining to pork, including food preparation,
health and nutrition and related industry
Pork Marketing Canada is designed to capture
efficiencies and maximise both human and financial resources to achieve the
consumer marketing objectives of the three organisations.
came about as a realisation that in today's marketplace, the pork organisations
need to combine strengths to address consumer issues, activities and
relationships that are national in scope," says Roy Kruse, director consumer
services for Alberta Pork.
"We will be able to accomplish more by
The provincial pork
organisations have already established close working relationships on various
other initiatives including animal care and environmental issues.
the success and presence of our new alliance grows, the ultimate goal is to
create one national voice for consumer services," says Tracey Bryksa, public
affairs and marketing manager for Manitoba Pork Council.
Ontario Pork's director of communications and consumer
marketing, Keith Robbins, emphasised that the alliance allows each of the groups
to increase the marketing and promotional returns for their producers. As
this initiative is phased in over the next two years, consumers and the industry
will see a strategically-driven program designed to further expand pork sales in
As part of its marketing outreach to consumers, Pork
Marketing Canada has launched its website. The site is designed to be a pork resource for
consumers and will continue to evolve as the alliance
â€¢ Alberta Pork
â€¢ Manitoba Pork Council
â€¢ Ontario Pork
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