New pork advertising campaign by BPEX
A new campaign by the British Pig Executive (BPEX)
targets readers of UK women's magazines and newspapers.
Adverts for Quality Standard Mark pork (QSM) can be seen in a wide range of
printed media in the month of February and next and will be backed up by an
extensive PR campaign, worth almost €750,000.
manager Chris Lamb said, "We are taking space in magazines such as OK and Hello
and weekend supplements such as the Mail on Sunday to raise the profile
of the Quality Standard Mark and our 'Love QSM Pork' message.
campaign will reach about two thirds of our target audience which is mothers
with children and they should see it at least four times," Lamb
"The PR campaign involves competitions in major newspapers
which include the chance to get a full set of pork recipe booklets as well as
Healthy, tasty and convenient
The campaign has been developed to enable the
promotion of QSM pork as not only healthy but tasty and convenient
Health is an increasingly important factor in meal choices and
it has grown significantly in the last ten years.
More info on QSM
pork can be found at the Look For The Mark website.
â€¢ British Pig
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