Sadia inaugurates plant in Russia
About one month after losing its leading position on
the domestic food market to PerdigÃ£o, chilled and frozen pork processor Sadia
announced on Monday the inauguration of its first production plant outside
The plant, trading under the name of Concord, has been established in
Kaliningrad, Russia in partnership with Miratog Holding, one of Russia's larger
distributors of meat.
Sadia contributed about 60 percent of the US$90m dollars investment, while
the Russian partner provided 40% of the capital.
Initially, the new plant will produce 53,000
tonnes of meat products per year, but may trade up to 80,000 tonnes under the
Sadia and Myasnaya Guildia brand names.
Walter Fontana Filho, Chairman of Sadia's Board of Directors expects that
this cooperation will support Brazil's export opportunities especially because
of the huge export potential for Sadia products.
Besides servicing the consumers directly, the production plant will also
supply the McDonald's fast food outlets in Russia. Sadia has already signed up
partnerships with this fast food chain in Latin America, UK, France and Germany.
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