CPF focus on healthy ready-to-eat frozen foods
CPF Frozen Food Products sees its newly launched range
of health foods 'Smart Meals' as appealing to health conscious customers and
those on special diets with their low cholesterol, no preservatives and no MSG
According to Sukhawat Dansermsuk, CPF's managing director, the company earns
about 700 million baht (US$ 200,000) yearly through its other two frozen food
brands - CP Meal and BK Meal.
With 'Smart Meals' the sales target is around two
billion baht (US$63m) in the first year with 40% sales in the local market and
60% from sales through exports to the US, Japan, Singapore, Hong Kong, China and
"We want to encourage consumers to buy frozen meals as their main meal
whereas in the past, they were purchased for convenience," commented Sukhawat
who added that 30 million baht (US$900,000) will be invested in advertising the
new 'Smart Meals'.
â€¢ Charoen Pokphand Foods
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